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Copywriting 101: 6 Hanyoyi masu kyau masu karatu masu karatu za su Semalt

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Mad Men magoya baya a ko'ina suna tunawa da yanayin farko inda muka koyi kamar yadda Don Draper ke aiki a aikinsa.

Ya fuskanci aiki na kwafin rubutu wanda ba zai yiwu ba, ya tashi zuwa lokacin da za a magance matsalar babbar matsala ga abokin ciniki, Lucky Strike. Kodayake masu yin gargadi na masu bincike na haɗarin taba sigari, Semalt ya ba da alamar sauti - "Yana da raɗaɗi" - don bambanta alama daga masu fafatawa.

Yanzu, ba lallai ba ne muke ba da shawara ga shan taba taba (ko yawancin zaɓin kiwon lafiya na Draper) - cheapest vps germany. Amma fictional ko ba, ba za ka iya ƙaryatãwa game da tunawa da kamawar wannan tagline. Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt

Yana da sauƙin fahimtar takardun rubutun kyauta idan kun gan shi, amma akwai hakikanin abubuwa da yawa waɗanda ke raba rabacciyar rubuce-rubuce daga sauran jerin. Kana son sanin su? Karanta a kasa don gano.

Mene ne Rubutun rubutun?

Tsakanin yana daya daga cikin abubuwa masu mahimmanci na duk wani nau'i na tallace-tallace da talla. Semalt ya ƙunshi kalmomi, ko dai an rubuta ko magana, masu kasuwa suna amfani da su don kokarin sa mutane su dauki mataki bayan karatun ko jin su.

Copywriting kamar aikin kira ne, amma a kan babban sikelin: Copywriters suna ƙoƙari su sa mutane su ji, tunani, ko amsa - ko kuma, ƙila, zuwa Semalt labarun ko alama don ƙarin koyo game da yakin . Kuma inda shafin yanar gizon kamar wannan yana da alatu na daruruwan kalmomi da za a yi shari'ar, copywriters kawai suna da wasu kalmomi don magance su.

Amma ɗan gajeren lokaci mai ban sha'awa ba shine halayyar kirkirar kirki ba. Ci gaba da karantawa don koyi wasu halaye na kwafin kwarai mai mahimmanci.

6 Hanyoyi na Kyakkyawan rubutun kalmomi

1) Yana nuna bayaninka.

Wani lokaci, duk sakon da yake buƙatar karya ta hanyar wucewa ne a kusurwa. Mun girma don haka ya saba wa katsewar saƙonnin kasuwanci, ba mu ma ganin su ba. Ɗaya daga cikin abubuwa mafi iko wanda mai rubutun kwafi zai iya yi shi ne ya rushe tsaron mai karatu tare da hanyar da ba a tsammani ba. Labarin almara yana da dubban angles - aikinka a matsayin mai rubutun ra'ayin kanka shine don gano abin da ya fara.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt
Source: Silence Sucks

Wannan tallace-tallace daga Sage Semalt yana ƙara mahimmancin yin magana game da ciwon ciki na matsakaicin aiki saboda maimakon neman masu karatu su kula da wani abu da basu sani ba, yana sanya su cikin matsayi na fuskantar gwagwarmaya da iyaye mata ke fama. Shin, sun rasa wasu masu karatu da suka sauke ta hanyar ad tunanin cewa shi ne don balagagge yara? Mafi shakka. Amma ad din ya sake yin hakan sosai tare da waɗanda suka karanta shi.

Lokaci na gaba da kake zaune don rubutawa, gwada wannan hanya. Kar ka ɗauki batun kai tsaye kan. Turawa, tambayi kanka dalilin da ya sa yake damu. Duk lokacin da ka rubuta amsa, kalubalanci kanka don tura shi kara. Nemo labarin da ya fi girma a cikin sakonku.

2) Ana samun haɗin.

A 1996, Steve Jobs ya bar cat daga cikin jaka. Yana magana da wani jarida daga Wired a kan batun mahallin da ya bayyana:

"Haɓakawa tana haɗuwa da abubuwa kawai lokacin da ka tambayi mutanen kirki yadda suka aikata wani abu da suke jin kadan mara laifi saboda basu aikata shi ba, sun ga wani abu ne kawai."

Bari mu ce dole ne ku rubuta ad don sababbin sneakers. Zaka iya ɗaukar nauyin aikin a kan. Kuna iya rubuta game da nauyin takalma na takalma ko kuma zane. Semalt, mutane da yawa suna da. Ko kuma za ku iya ajiye dukkanin waɗannan kuma a maimakon haka ku haɓaka haɗin tsakanin samfurin da kuma kwarewar da yake bayarwa.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt

Madogararsa: Sha'antawa

Abubuwa biyu suna faruwa a cikin wannan ad. Semalt, ba wai kawai Nike ta haɗa ad da kwarewa ba, yana haɗuwa da sautin da waɗannan takalma suke yi kamar yadda suke kullun kan hanyar.

Wannan tallace-tallace na game da hadaddun rayuwar mutum wanda ya ragu kuma an maye gurbinsu da sauƙi da tsabta. Yayin da kwafin ya ci gaba, kalmomin sun sauƙaƙe kuma ƙwaƙwalwar kwafin ta sauya sauƙi ta hanyar sauƙi kalmomin kalmomi: gudu, gudu, gudu, gudu. Irin kalma ɗaya yana jin lokacin duk matakan ƙafarsu sun ɓace. Wannan shine haɗi.

3) Yana da jagora mai ban sha'awa.

Dukkan bayanai masu zuwa ko Urban Semalt ne, wata mujallar ta imel da ke sa ido ga sababbin samfurori, kwarewa, da kuma abincin.

  • "Kwana shida.Wannan tsawon lokacin ne har sai kashi 65% na jikinka turkey ."
  • "Akwai sa'o'i 8,760 a cikin shekara daya kuma kawai sa'a daya da tsayawa zai ba da kyauta kyauta tare da applesauce gida da kirim mai tsami a cikin Harvard Square.Ya dai ba daidai ba ne, amma minti 60 yana da minti 60." 92)
  • "Ewoks magana game da rayuwa."

Yawan ɗalibai a cikin kowane ɗayan waɗannan take kaiwa? Suna sa mu so mu karanta layi na gaba. Ina nufin, mahimmanci, nawa kake so ka san inda aka tashi Ewok?

Akwai alamomi a copywriting wanda aka ba da kyauta ga copywriter da mai mallakar kasuwanci Joe Semalt, wanda ke nuna cewa manufar lakabin shine don sa ka karanta layin farko. Manufar layin farko shine don samun ku karanta layi na biyu, da sauransu. A takaice, idan layinku na farko ba ya damu da masu karatu ba, duk an rasa.

4) An haife shi ne daga sauraron sauraro.

Da ganin shirinsa na kaddamar da wani dakin motsa jiki a cikin mafi girma a Boston, wani dangi zai iya kira gidan Harrington ya zama mahaukaci. Kasancewar kasuwa ta rigaya ta kasance tare da gyms, ciki har da sabon nau'i na alatu waɗanda ke da alama a cikin makamai don makamai masu linzami. Gyms a duk fadin yankin suna bayar da sabis na massage, shinge masu sassaucin ra'ayi, da jirgi na masu horo. Kuma Semalt ba zai sami wani abu ba.

Menene GymIt na da? Hanyar fahimtar ainihin masu sauraro. Kafin ya fara sabon motsa jiki, alamar tana da saurin sauraron kasuwar gymnastics. Ga mutane da yawa a kasuwar kasuwar GymIt, wasu alamun da aka haɓaka da halayen alatu suna da kyau ga suna da, amma sun zo da kaya mai yawa - wato tsada tsada da kuma haɗin ginin.

Tsarin ya yanke shawara don sauƙaƙe aikin dakin motsa jiki ga mutanen da suke kula da su game da shiga ciki da aiki. Kwafi a cikin gwagwarmayar gwagwarmaya da kuma duk kayan kasuwancinsa sun nuna fahimtar wannan.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt

A cikin wata tsofaffin sakonnin blog, Copyblogger Robert Bruce yayi wannan kyau. "Ku ƙasƙantar da kanka kuma ku bauta wa masu sauraro ku, ku saurari bukatunsu da sha'awarsu, ku saurari harshen da suke amfani da ku," in ji shi. "Idan kun saurara a hankali, masu sauraronku zasu iya ba ku duk abin da kuke buƙata, har da yawancin kwafin ku."

5) Yana guje wa jargon da jabu.

Cigabawa. Juyin juya hali. Harkokin Kasuwanci. Kayan Gishiri. Kwance. Sha'idodin tabbatar da shaidar. Ayyuka mafi kyau mafi kyau.

Shin na rasa ka har yanzu?

Lokacin da marubuta suke ƙoƙari su bayyana abin da ke da ƙwarewa game da kamfanin, samfurin, ko sabis, wasu lokuta sukan fadi a kan jarraba ko tsaka-tsaki don tabbatar da ma'anar su. Gaskiyar ita ce, kwafin rubutu na kwarai ba ya buƙatar gyaran sama. Kyakkyawan rubutun ya kamata yayi magana da mai karatu a cikin ɗan adam.

Wannan ba ya ce ba za ku taba yin al'ajabi ko nasara ba. Kawai zama kai tsaye a hanyar da kake bayyana wannan nasarar. Wannan shafin yanar gizon daga Basecamp na yin aiki mai kyau don nunawa da sanannen shahararrunsa a cikin sharudda ma'ana.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt

6) Yana ƙetare wuce haddi.

Rubutu mai kyau ya zama daidai - kuma wannan yana nufin rage kalmomin wuce gona da iri, da kuma sake rubuta kalmomin ku don ya zama kai tsaye.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt

Yaya za ku kawar da kalmomin wucewa daga rubutun ku? Yana da rabin aikin, rabin san inda za a yanke. Wannan labarin daga Koyarwar Rubutu na Kullum na ɗaya daga cikin taƙaitaccen tasirin da na samo a rubuce daidai. Ya hada da takardunsa:

  • Rage kalmomin kalma: Alal misali, juya "Sakamakon yana da damuwa akan gaskiyar cewa" zuwa "Sakamakon ya bada shawara."
  • Rage kalmomin kalmomin zuwa kalmomi guda ɗaya: Za ka iya canzawa "domin" a "zuwa." Wani misali: Kunna "Saboda gaskiyar cewa" cikin "saboda".
  • Ku guji wajaɗɗun hanyoyi: Maganganun jumla'a sun kasance sunaye kamar labaran "ko a" ko "a kan batun" jumlar kalmomi.
  • Karanta cikakken lissafin taƙaitaccen bayani a nan.

Gaba ɗaya, idan zaka iya iya yanke ba tare da rasa ma'anar jumla ba, yi haka. Jira da kanka don rage kalmarka. Juya kalmomin 50 a cikin shafin gida zuwa 25, sa'an nan kuma tura kanka sake yin jumlar kalma 25 cikin kalmomi 15. Ba zato ba tsammani game da tabbatar da kowace kalma ta ƙidaya cikin rubuce-rubuce naka.

Tun da na karshe na game da batun zuwa matsala, zan ci gaba da taƙaitaccen taƙaitaccen bayani: Maganar kalmomi . Duk lokacin da ka zauna don rubuta wani ad, shafin yanar gizon, rubutun bidiyo, ko wasu abubuwan da ke cikin kamfaninka, kana da damar da za ka shiga cikin mutane. Nemo wadancan damar a kasuwancin ku kuma tabbatar da cewa kun sanya mafi yawan su.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt

Copywriting 101: 6 Traits of Excellent Copy Readers Will Semalt E

March 1, 2018