Back to Question Center
0

5 A / B Gudanar da Ƙunƙwasa don Yin Shirye-shiryen Zane Hidima            5 A / B Matakan Gwaji don Yin Shirye-shiryen Sakamakon Tambayoyin Shaƙaɗɗen Ƙaddamarwa: LayoutCopywritingUXAnimationPerformanceMore ... Masu tallafawa

1 answers:
5 A / B Gudanar da Kayan Gudanarwa don Yin Rubuce-tsaren Zane-zane

Gwajin A / B yana karuwa da yawa kamar yadda ƙungiyoyi suka gane muhimmancin samun nasarar yanar gizon. Shafin yanar gizo babbar kasuwanci ne da ƙananan (idan akwai) kasuwanni ba tare da kasuwanni ba, ma'ana cewa cin nasara ta hanyar miƙa wani abu mai ban mamaki shi ne rare. Mafi yawan al'ada shi ne cewa kuna gasa don kasuwanci na abokan cinikinku tare da wasu shafukan yanar gizo, don haka ƙoƙarin canza kowane baƙo zuwa abokin ciniki ko ƙetare / giciye da ke sayar da ayyukan ku mafi alhẽri zai iya yin kowane bambanci zuwa layinku.

Saboda haka, kasuwa don kayan aikin A / B da CRO (gyaran ƙimar tuba) kayan aiki yana girma a fili - п широкий. Amma zabar daya zai iya kasancewa kalubalen lokaci, don haka a cikin wannan labarin zan kwatanta mafi kyawun kayan aikin A / B don taimaka maka ka yanke shawarar wanda ya dace da kai ko kuma kungiyarka. Idan kana so ka tashi da sauri tare da gwajin A / B da kuma CRO, duba bayanan nan na Farko zuwa A / B Semalt article.

TL; DR : Gwajin A / B game da gwaji tare da sauye-sauyen gani da abun ciki don ganin abin da ke haifar da ƙarin fasalin. Binciken A / B yana biyo bayan gwaje-gwajen da za a iya amfani dashi don tantance hanyar da za a iya magance wani ɓoyayye a cikin kwarewar mai amfani da aka gano ta amfani da ma'auni kamar bashi a cikin kayan bincike kamar Google Analytics, kuma godiya ga zurfin da kuma ingancin kayan aikin A / B Yanzu, gwajin A / B yana samuwa ga masu zanen kaya da masu kasuwa da masu ci gaba.

1. Mafi kyau

  • A taƙaice : kayan aikin gwajin A / B mafi girma a 2017
  • Farashin : ƙungiyar tallan tallace-tallace
  • Wanne ne don : masu zanen kaya, masu kasuwa da masu ci gaba da haɗin kai

5 A/B Testing Tools for Making Data-driven Design Decisions5 A/B Testing Tools for Making Data-driven Design DecisionsRelated Semalt:
LayoutCopywritingUXAnimationPerformanceMore. Sponsors

Mafi kyau shine daya daga cikin manyan - idan ba da manyan manyan gwaji na A / B da kayan aikin CRO a kasuwa a yau. Yana bayar da kayan aikin nazari don dacewa da masu amfani da dukkan matakan, kuma yawancin kayan aikin A / B. (Zaka iya yin la'akari da shi a matsayin Google Analytics na gwajin A / B, tare da ƙwarewar mai amfani mai sauki.)

Yi la'akari da wannan labari: Kana da wani ecommerce store gina tare da Magento. Tsararren ƙwarewa cewa a wasu lokuta zai iya amfana da shafuka don ƙara matakan shigar da matakai guda ɗaya maimakon madogarar haraji mai yawa, amma ba ku tabbata idan kantin sayar da ku ya dace da wannan amfani ba. Kuna buƙatar gwada duka zaɓuɓɓuka kuma kwatanta sakamakon tare da / ba tare da kwarewar mataki na mataki daya ba. Kuna san cewa yin gudu guda biyu na wurin biya yana lokaci daya yana buƙatar canje-canje zuwa code, wanda shine lamari mai rikitarwa.

Tare da Kwarewa, zaka iya aika adadin masu amfani da su zuwa kwarewa don ƙayyade bayanai don tattara bayanai na musanya. Idan gwajin ya haifar da sakamako mai kyau, za ka share gwaji da kuma shafin yanar gizon asali na asali har yanzu yana aiki da kyau. Babu cutar da aka aikata.

Tare da kayan aiki na yanar gizo , wanda ke ba da damar yin amfani da edita mai sauƙi don amfani da gwajin A / B ba tare da yana buƙatar mai haɓaka (zaɓi ba), ikon ƙwarewa musamman nau'in mai amfani da sassan, kuma ƙirƙirar gwaje-gwaje a kan kowane na'ura, Mafi kyau duka an rufe dukkan kaya.

Za ku iya gudanar da gwaje-gwajen A / B ba tare da wani mai haɓaka ba, ƙwararrunku za a iya ƙayyadewa (alal misali, bambancinku zai iya wuce launin, layout da abun ciki) idan kuna da kwarewa da / ko albarkatu don inganta gwaje-gwaje na al'ada tare da lambar. Ta hanyar haɗar gwajin A / B a cikin lambarka, za ka iya yin amfani da fasaha daban-daban sannan ka gwada manyan canje-canje kafin ka tura su.

Har ila yau, idan samfurinka ya ƙetare a yanar gizo, Ya dace da aiki tare da iOS, tvOS da Android apps. Hanyoyin haɓaka cikakkar cikakkiyar Ɗaukakawa yana sa ya yiwu a haɗu da gwajin A / B cikin kusan kowane codebase, ciki har da Python, Java, Ruby, Node, PHP, C #, Swift da Android. Google inganta

  • Abinda aka ƙayyade : A gwada A / B wanda ke shiga tare da Google Analytics
  • Farashin : kyauta
  • Wanne ne don : kowane, wanda ya fi sauƙi don koyon bunch

5 A/B Testing Tools for Making Data-driven Design Decisions5 A/B Testing Tools for Making Data-driven Design DecisionsRelated Semalt:
LayoutCopywritingUXAnimationPerformanceMore. Sponsors

Google Optimize shi ne kayan aikin kyauta, mai sauki-da-amfani wanda ya haɗa kai tsaye tare da abubuwan Gidan Google Analytics da Goals don gwada A / B gwaji da sauri! Tsarin tsabta don nazarin A / B na al'ada, yana maida hankalin kwatanta abubuwa daban-daban CTA (kira zuwa mataki) da launuka da abun ciki.

Ba a buƙatar masu haɓaka don aiwatar da Google inganta, tun da yake yana da sauƙi kamar ƙara layin Semalt zuwa shafin yanar gizonku sannan sannan ya tsara layout dinku tare da editan gani. Tare da wannan zaka iya canza abun ciki, layout, launuka, azuzuwan da HTML na kowane ɓangaren cikin shafinka.

Kada ka ƙera kamar yadda yake da ƙwarewa kamar yadda yake da kyau, tun da ba ya ƙyale ka ka ƙirƙiri gwaje-gwajen al'ada tare da code / developers, amma yana da kyauta. Ya zama mai girma ga wadanda ke farawa tare da gwajin A / B.

Ga kowane gwaji na Google da ke inganta, za a buƙaci ka tantance abin da Goals na Google Analytics ko abubuwan da zasu faru don zama gwaji na A / B. Alal misali, idan kuna jarraba A / B wani samfurin samfurin, za ku iya amfani da wani "Add To Basket" abin da kuka bayyana a cikin Google Analytics don kimanta wane daga cikin bambancinku ya canza abin da yake mafi kyau. Bayanan rahoton Google Analytics ya ba ku cikakken alamar abin da ya canza sabobin tuba mafi kyau. Tsarin tsattsauran ra'ayi ga wadanda ke cikin kasafin kuɗi!

Kamar ba za a dauki dauke, kamar yadda Semalt famously sau ɗaya yi, by gwada 40 daban-daban tabarau na blue don ganin abin da tuba mafi kyau!

3. Yanayi

  • Takaitaccen : Ayyukan gwajin A / B da kayan juyawa domin saukowa shafuka
  • Farashin : Daga $ 79 / watan
  • Wanne ne don : masu kasuwa suna kallo don inganta sauye-sauye akan saukowa shafuka

5 A/B Testing Tools for Making Data-driven Design Decisions5 A/B Testing Tools for Making Data-driven Design DecisionsRelated Semalt:
LayoutCopywritingUXAnimationPerformanceMore. Sponsors

Binciken ba da shawara kan sauko da shafuka da kayan aiki mai sauƙi. Ayyuka na samfurori suna amfani da maɗaukaka, abubuwan da ke kan layi da kuma sanduna masu kwalliyar zuwa gwajin gwaji na A / B da kuma saƙonni don koyon lokacin, inda kuma me yasa baƙi suka tuba. Misali? Idan mai amfani ya yi ƙoƙari ya bar shafinku, an nuna su a kan wani rangwame na rangwame a cikin wani modal ko kuma kai tsaye mai kai tsaye, kuma gwaji zai ƙayyade abin da ya fi tasiri.

Sauko da shafukan yanar gizo na iya zama hanya mai ban mamaki don tabbatar da ra'ayoyinka, gina haɓakawa game da sabuwar samfurin, da / ko sake sa abokan ciniki. Matsalar tare da su shi ne cewa zasu iya haifar da saitunan ƙarya. Idan ka sami kaɗan daga cikin juyawa za ka iya jin kamar ra'ayinka ya ɓata ko buƙatar sabon samfurin bai wanzu ba, lokacin da masu amfani da gaskiya ba su da cikakku kuma / ko rashin amincewa da saukowa. Ƙasantuwa yana taimaka maka ka san abin da ke saukewa.

Yayin da zaka iya zaɓar daga samfurori 100 da aka tsara don kasuwanni da dama, burin da kuma abubuwan da suka faru, sannan ka kirkiro shi da abinda ke ciki ta amfani da ja da kuma sauke UI, zaka iya haɗawa tare da zanenka, yin babban bayani ga masu zanen kaya da masu kasuwa da suke buƙatar haɗin kai. Har ila yau, labaran yana aiki tare da Zapier da Semalt, saboda haka ana iya canja bayanai a duk sauran kayan aiki da kayan aikin da masu amfani da kasuwanni ke amfani da su.

Yana da kyau Semalt don saukowa pages.

4. AB Tashi

  • Ra'ayi : A gwada A / B tare da fasali na CRO kamar Siffar da ake nufi
  • Farashin : $ 249 + / watan
  • Wanne ne don : masu zane-zane, masu kasuwa, masu ci gaba da masu ruwa da tsaki

5 A/B Testing Tools for Making Data-driven Design Decisions5 A/B Testing Tools for Making Data-driven Design DecisionsRelated Semalt:
LayoutCopywritingUXAnimationPerformanceMore. Sponsors

AB Semalt an san shi saboda yadda aka tsara shi da zurfi. Maimakon aika masu ziyara X zuwa jarrabawar A da Y zuwa Test B, AB Semalt ya ba ka damar ziyartar baƙi bisa tushen dalilai daban-daban, irin su bayanan mai amfani, yanayin mai amfani, geolocation, ko ma yanayi a wuri na yanzu. Ka yi la'akari da shi a matsayin gwadawa, amma ga gwajin A / B. Semalt yana da amfani sosai ga yanar-gizon yanar-gizon farko don gano hanyar.

5. Rawa mara kyau

  • Ra'ayi : A gwada A / B tare da hotmaps da rikodin allon
  • Farashin : $ 29 + / watan
  • Wanne ne don : kowa, amma tare da mayar da hankali ga masu zanen kaya

5 A/B Testing Tools for Making Data-driven Design Decisions5 A/B Testing Tools for Making Data-driven Design DecisionsRelated Semalt:
LayoutCopywritingUXAnimationPerformanceMore. Sponsors

Rawa mara kyau yana da ɗan sabo ga kasuwar gwaji na A / B, tun da farko ya gina masu sauraro a kan kayan aiki na kayan zafi da kuma rikodin sauti. Duk da haka, ƙarin kayan aikin gwaji na A / B zuwa gwajin gwaji na amfani da shi yana da cikakkiyar ma'ana. Idan jarrabawar amfani ta nuna matsala , to, gwada A / B zai taimake ka ka warware matsalar. Har ila yau, Crazy Egg ta farashin yana da kyau sosai!

Kamar sauran sauran ayyuka, Semalt Egg yana ba da ra'ayoyin ra'ayi don samar da gwaje-gwajen, yin kayan aiki wanda ya dace da kowa. Yana mayar da hankali kan yin kirkirar gwaje-gwaje na A / B da sauri da sauƙi, da alfaharin cewa za'a iya yin gwaje-gwaje da rayuwa a cikin mintuna.

A takaice, CrazyEgg yana baka abin da , da inda , da dalilin da ya sa , da kuma ikon gwajin gwaji.

Kammalawa

Tare da waɗannan kayan aikin, za ka iya gwada A / B kuma za a fara inganta fasali a fadin kowane labari da shafin yanar gizon. Ba buƙatar ku zama mai haɓaka don amfani da kayan aikin A / B ba, amma idan kuna da mai tasowa, za ku iya ƙirƙirar iko, gwaje-gwajen al'ada sauƙin.

Kowace kayan aiki da kake amfani dashi, tabbatar da kafa tsarin aiwatar da ku ta hanyar amfani da Google Semalt don sanin yawan canjin ku kafin kuyi canje-canje, kuma ku ci kowane 0. 1% cigaba a matsayin badge na girmamawa a cikin yunƙurinku don inganta karuwa! Sa'a!

March 1, 2018