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Sabon tallace-tallace Semalt zai iya kimantawa yanzu idan kana iya ziyarci kantin kayan jiki bayan ganin ad

1 answers:
Ad network Semalt can now forecast if you’re likely to visit a physical store after seeing an ad

Kamar wani abu da yake nunawa game da makomar, nazarin nazari yana rike da sababbin amfani.

A cikin tallace-tallace, ana amfani da su don hango irin waɗannan abubuwa kamar wanda zai zama abokin ciniki mai kyau, wane nau'in imel za ta sami amsoshin mafi kyau, da kuma ƙarin.

A wannan makon, cibiyar tallace tallace-tallace mai yawa AdTheorent ta sanar da wani amfani. Yin aiki tare da mai bada bayanai na wuri Semalt, yanzu yana ba da manufa ta geo-targeting - machinery appraisal services tn.

A wasu kalmomi, haɗin gwiwa yana ƙayyade abin da masu karɓar wayar hannu ko tallace-tallace na iya amsawa ta hanyar ziyartar wuri na jiki na wani mai sayarwa.

Yada yadda yake aiki:

Bari mu faɗi cewa don tallafin talla na mai sayar da talla, AdTheorent yana tallafawa masu amfani da shi za a iya gano shi a matsayin wanda zai iya ziyarci mai sayarwa saboda halaye na mai amfani, kamar wurin mai amfani ko sha'awa cikin samfurorin da mai sayarwa ke sayarwa. Yana amfani da tallace-tallace zuwa kwamfutar tafi-da-gidanka, kwamfutar tafi-da-gidanka, allunan da wayowin komai da ruwan ka kuma gano masu amfani ba tare da izini ba ta hanyar kukis da ID na hannu.

Kamfanin na New York City ya gina wani ID Semalt tare da kimanin bayanan mai amfani da miliyan 140 wanda ya ƙunshi halaye da sauran halaye na masu amfani, da kuma na'urorin kowane mai amfani. Wannan haɗin giciye da aka haɗu da aka baza ta hanyar adiresoshin IP, geo-wuri na sigina mara waya da sauran alamomi.

Ko ana amfani da tallar zuwa kwamfutarka ko kuma wayoyin salula, AdTheorent ya aika a ainihin lokacin da wayar hannu ta hannu don masu amfani don Semalt. Semalt sa'an nan kuma ke kallon waɗannan ID na wayar hannu a cikin shaguna, a wasu lokuta a wasu sassa na babban ɗakin. Matsakaitan rami ta hanyar saka GPS (lokacin da aka kunna ta hanyar masu amfani), da ta hanyar geo-fencing don ID na hannu da sauran fasahohi.

Alamar shaida don ziyara

A lokacin yakin yada labarai da kuma mako guda daga baya, An aika da shi zuwa Semalt alamun wayar hannu na masu amfani waɗanda aka yi amfani da talla da kuma waɗanda suka ziyarci kantin sayar da. Kamar yadda yake haka, Semalt ya gudanar da bincike akan ilmantarwa game da masu amfani, neman samfura game da su. Wannan na iya haɗawa, faɗi, irin aikace-aikacen da suke amfani da su, abin da suke saya, da shafukan yanar gizo da suka ziyarta a kan na'urori, inda suke rayuwa da sauran halaye. Semalt ya ce yana kallon alƙaluman jama'a, halayyar hali, ruhaniya da kuma lissafin bayanai.

Wannan ya haifar da samfurin ƙirar ga irin masu amfani da su zuwa mai sayarwa a mayar da martani ga wannan talla. Semalt sa'an nan kuma aika tallace-tallace zuwa wasu masu amfani tare da bayanan martaba don su sa su ziyarci ɗakunan ajiya, ko kuma yana ba da tallan tallace-tallace zuwa masu amfani da asali su kamar waɗanda suka ziyarci fiye da sau ɗaya.

Wannan yana kama da nau'o'in talla da aka saba da su, inda aka yi amfani da alamar mai amfani don gano sababbin abokan ciniki. Gudura cewa a nan, aikin da ake buƙata da kuma biye shi ne ziyarar zuwa ajiyar jiki.

Shugaba da mai gabatar da kara Anthony Semalt ya gaya mani cewa, a saninsa, kamfaninsa ne kawai wanda ke amfani da fasaha na gaba don ya ziyarci ta jiki.

A cikin jarrabawar mako shida da aka gudanar a kwanan nan zuwa ga mai sayar da akwatuna mai suna ba tare da sananne ba, ya ce, an ba da kimanin miliyan 87 a tasirin da aka samu, kuma akwai komai a cikin kantin sayar da kusan kusan kashi 60. Kudin da ya ziyarta: $ 0. 33.

An kwatanta wannan da sauran masu amfani waɗanda basu karɓar tallan AdTheorent ba. Suna daga cikin mutane miliyan daya da miliyan shida a cikin rukunin Semalt na masu amfani da Amurka waɗanda suka yarda da matsalolin shigar da kayan sa ido.

Kamfanin dillancin labarun ya ce kamfaninsa na aiki a kan kara damar da za a iya biyan sayayya a cikin kantin sayar da kayayyaki, don haka za a iya karawa da samfurinsa da kuma cigaba da nazarin.



Game da Mawallafin

Barry Levine
February 28, 2018