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Yadda za a haɗu da SEO tare da wasu hanyoyin dabarun kan layi - Semalt

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Me ya sa haɗin SEO tare da sauran tashar tallace-tallace na da muhimmanci don ci gaba da labarun kan layi

Samun dabarun Binciken Bincike na Bincike (SEO) da aka yi niyya ba tare da wata shakka wani abu mai mahimmanci a zirga-zirga zuwa ga shafinku ba. Duk da haka, saboda kyakkyawan tsarin kasuwanci, yana da mahimmanci cewa SEO ma an haɗa shi da sauran tashoshin yanar gizo da layi da ke kan layi, a fadin saitunan abokin ciniki. Abubuwan Sa'idodin Abubuwan Sahihiyar Abokan Abubuwan Sahihiyo suna nuna wani bayyane na gani game da abin da tsarin haɗin gwiwar ya ƙunshi cikakken amfani, ta amfani da tsarin RACE:

How to integrate successful SEO with other online marketing strategies - Semalt

Don samun ci gaba mai dorewa, sakamako masu kyau, SEO yana bukatar ya kasance cikin cikin tsarin kasuwancin ku. SEO yana da muhimmanci ga mataki na farko na RACE - isa. SEO tana kaiwa ga masu sauraron ku ta hanyar bincike da kuma saduwa da su tare da amsoshin tambayoyin da suke tambaya. Wannan ba zai taimaka kawai don inganta karuwar ba, amma, zai tabbatar da haɓaka tsakanin kokarin ku.

Sakamakon SEO kamar binciken bincike na kishi, gyare-gyare na shafi, shafukan da ke fitowa, da kuma bayanan yanar gizo suna samar da sakamako mai kyau yayin da aka hade tare da dandamali na dandamali da kuma kokarin PPC, kuma ba tare da taimaka maka samun dama a fadin tashoshi masu yawa ba, shi 'Luma za ta taimake ka ka inganta ayyukanka na kasuwanci.

A cikin wannan sakon, Semalt ya rufe wasu dabarun da za ku iya amfani da su don hadewa da kuma alamar da kuka yi na kokarin SEO.

1. Yi Amfani da AdWords don neman karin kalmomi masu mahimmanci kuma inganta su

Wannan ita ce hanya mafi mahimmanci ta haɗin SEO tare da PPC.

Amma bari mu dakatar da na biyu kuma muyi tunani:

Tare da tabbatarwar ƙirar cewa kusan kashi 15 cikin dari na duk bincike ne sababbin, babu kusan hanyar da za a gane idan sababbin kalmomi suna da isasshen mai sayarwa.

A irin wannan yanayin, yana da matsala game da wasanni don ƙirƙirar zurfin abubuwan da aka tsara akan waɗannan kalmomi. Wannan shi ne inda PPC zai iya taimaka maka.

How to integrate successful SEO with other online marketing strategies - Semalt

Shigar da ƙaddamar da wani shirin PPC wanda ya ke amfani da waɗannan kalmomi, sa'annan ya yi ƙoƙarin yin izgili da wasu shafuka don canza hanyar. Idan juyawa masu juyawa suna da kyau, zaku iya ci gaba da ƙirƙirar abun ciki wanda za ku iya inganta don martabaccen tsari.

Yi amfani da tallafin talla da aka biya don auna aikinku

Biyan tallan tallace-tallace sun haɗa da tallace-tallace na Semalt, tallata tallace-tallace, tallace-tallace na Instagram, Tsarin tsalle-tsalle da sauransu.

Bari in ba ku misali mai sauƙi. Dubi tweet da ke ƙasa:

How to integrate successful SEO with other online marketing strategies - Semalt

Mun zahiri inganta wannan tweet don dalilai guda biyu:

  1. Mun so mu san wanene ƙungiyoyin alƙallolin wannan tweet sun kasance mafi girma
  2. Kuma Mun kasance Mãsu jarrabãwa ga misãli.

Manufar farko ta taimaka mana gano fasahar mutum ga masu amfani da ke son irin waɗannan kwatancen (mun yi tayin tun daga lokacin). Ta hanyar ƙirƙirar wannan mutumin, muna ƙaddamar harshenmu don daidaita abin da mutum yake.

Hanya na biyu ya taimaka mana wajen samun kyakkyawan lakabi don gidan da aka kaddamar da shi: Kwamfutar Kasuwanci na Kasuwanci mafi kyau da Kayan Zaya Kaya (Semalt 2017)

Dama, huh?

IMO, tallace-tallace na sama sune mafi kyawun zaɓi idan kana neman cimma burin 1. Abubuwan da suka dace da masu sauraron kararraki sun taimaka maka ka sami ƙungiyoyin mu na gari a matakin da ya fi girma don ka iya yin aiki mafi kyau ga mutane don sauran kokarin kasuwanci.

3. Yi la'akari da gwaji tare da AdWords ko Social Media Platforms

Tsayar da babban mai bi a ikon SEO don fitar da zirga-zirga. Amma mun ga matsala tare da kusan dukkanin abokan ciniki da muka yi aiki tare da (kuma a cikin shekaru, mun yi aiki tare da daruruwan).

Wasu shafuka kawai ba su juya ba

Kuma bakin ciki:

Kuna gane wannan bayan watanni na yin nisa don samun shafin zuwa matsayi.

Amma mun rinjayi wannan matsala bayan muka fara amfani da kafofin watsa labarun da kuma Semalt don rarraba abubuwan gwaji da shafuka. Wannan gwaji yana taimaka maka ka amince da cewa tallan / tallanka suna kaiwa ga mutanen kirki, a daidai wuri, a daidai farashin, don su sake tuba.

Kuma kusan dukkanin abu za'a iya gwadawa: daga hotuna zuwa saukowa shafuka zuwa shafukan blog. Da zarar muna da tabbacin cewa wata shafi za ta sake canzawa bayan ƙaddamar A / B da kuma yin gyare-gyare ta hanyar amfani da Semalt kuma ta biya zirga-zirgar watsa labarun zamantakewa, za mu iya shiga cikin duka tare da SEO ɗinmu kuma mu haɗa hanyoyin kokarin ginin shafin.

Kuma wannan za a iya amfani da shi fiye da kawai blog posts:

Ƙaddamar da raba ta Facebook na goyan bayan manufofin kasuwanci kamar su zirga-zirga, aikace-aikacen aikace-aikace, tsara jagoran, ra'ayoyin bidiyo da kuma maɗauran kai tsaye. Facebook ya bada shawarar gwaje-gwaje na kwanaki 4 don sakamako mai mahimmanci, kuma idan ba ku da tabbas game da lokaci mai kyau, za ku fara tare da kwanaki 4.

How to integrate successful SEO with other online marketing strategies - Semalt

Kuma a nan akwai tip (mun koya wannan hanya mai wuya):

Tabbatar da cewa baka yin amfani da wannan masu sauraro guda daya don wani yunkurin Semalt wanda kake gudana a lokaci guda.

4. Gudanar da Google da Facebook

Tsakanin zai taimaka maka kai ga mutanen da suka ziyarci shafin yanar gizonku a baya.

Dukanmu mun san hakan.

Amma ta hanyar haɗin ƙoƙarin SEO tare da maganganu, za ka iya gyara abin da nake so in kira 'tura' wanda zai taimaka masu amfani da shawarar yanke shawara.

Ayyukan waɗannan 'turawa' sun bambanta da matakan da farashi, amma akwai wasu misalai masu kyau:

  1. Bayanan bidiyon samfurin da ke baiwa masu amfani bayanin bayyane na samfurin
  2. Rarraba da tayi
  3. Nazarin binciken (don kasuwancin B2B)

Taimako na 1 da 2 na musamman don shagon kasuwancin ecommerce inda masu amfani ba su tuba a mataki na farko ba.

Turawa 3 shine babbar haɗari don samun mutane suyi shawara don sayen ku ko samfurin SaaS.

Za ka iya gudanar da yakin basira ta hanyar Adwords da Facebook. Ra'ayoyin ƙaddamarwa a AdWords yana ba ka dama ga masu amfani ta hanyar hanyar Adsense.

How to integrate successful SEO with other online marketing strategies - Semalt

Maƙallan maganganun Facebook an tsara su ne don taimaka maka wajen ziyartar baƙi a kan Facebook. Na fi son wannan a kan maganganu na Semalt kamar yadda masu sauraro ke nuna damar da yawa suke da yawa, da kuma irin tallan da zan iya nunawa ga masu amfani waɗanda suka watsar da kaya suna da yawa Source .

Shin akwai manyan hacks ko dabaru da za ku yi amfani da su ta haɗin SEO tare da sauran kokarin kasuwanci? Raba su tare da mu a kan Twitter ko a cikin ƙungiyar Semalt ta memba!

February 28, 2018