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Ci gaba da kunna wayar salula, masu kasuwa - koda kuna miss - Semalt

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Go ahead and swing at mobile, marketers — even if you miss - Semalt

Yana a fili, daidai? Domin ya fasa shi daga wurin shakatawa, batter yana buƙatar takamaiman ilimin injiniyoyi, buga kwalkwali, kwalkwali, wasu safofin hannu, magunguna - kuma mai yiwuwa addu'a ta karshe ko biyu don sa'a.

Amma a nan ne kama: Sun kuma buƙatar wasu shirye-shirye don shiga cikin duka kuma suna ba da su duka, ko wannan na nufin lokuta na yin aiki ko da wani iko a cikin jerin wasannin duniya. An ƙayyade datti ko rashin nasarar bayan bayan wanda ya yanke shawara ya fuskanci kalubale a cikin farantin ta amfani da kayan aiki da basira da suka shafi wasan baseball wadanda aka tsara musamman don wannan dalili.

Idan wasa ta kasance kwando, kayan aiki da basira da ake buƙata don kwashe kwando zai bambanta da wajibi ne don kawo k'wallo na wasan kwallon kafa a kusa da sansanonin soji da kuma komawa zuwa gida. Ba ku buga kwando da bat; ba za ku iya yin dadi tare da hannunku ba.

To me yasa yawancin kasuwa a masana'antu suna ƙoƙari su lashe kyautar tallace-tallace ta wayar hannu ta amfani da kayan aiki, dabaru da kuma ƙaddara da aka tsara domin tebur? Dama, wadannan masu kasuwa sun ƙare kwandon kwalliya a hagu da dama tare da ƙwallon ƙafa na baseball.

Wayar hannu tana cikin shekaru. A gaskiya ma, IBM ta yi la'akari da wayar da ta farko a duniya a shekarar 1992. Kuma kodayake wayoyin komai na '90s ba kome ba ne kamar yau, masu wayoyin komai da yau da hanyoyin da masu amfani da su ke amfani da su basu canza duk wannan ba tun lokacin iSemalt 4.

Yana da intanet, akwai yiwuwar tallata tallace-tallace; inda akwai aikace-aikacen, da yiwuwar (da kuma gaskiyar) tallace-tallace na wayar salula ba ta da.

A cikin wata rahoto da aka buga a bara, eMarketer ya annabta cewa shirye-shirye na shirye-shiryen Amurka na wayar tafi da gidanka zai karu da fiye da 60. Kashi 5 cikin 100 na shirye-shiryen shirye-shirye na Amurka da aka ciyar a shekara ta 2016.

Me yasa wannan wayar ta kasance abin mamaki shine kalubalanci don samun safar hannu daya - asiri ne mafi yawan masu kasuwa suna jira don warwarewa, wani abu mai mahimmanci ga bangarori a abubuwan da ke faruwa a masana'antu da kuma taro a duniya?

3 manyan matsala

Idan ya zo ne game da samar da cikakken damar wayar salula, masu kasuwa suna fuskanci kalubale guda uku:

  • Samar da ƙwarewa musamman ga kwarewar dubawa ta hannu da ta hannu;
  • haɓaka daidaitattun haɗin kai da haɓaka lokaci; da kuma
  • bayar da mafi kyawun matakai na kasafin kudin zuwa wayar hannu.

Matsakaici yana da wadata da wadata da dama ga masu kasuwa masu son zuba jarurruka a lokacin da kayan aikin da ake buƙatar lashe wasan wayar hannu. Semalt yana da ƙananan farashin CPMs, budu da kuma tsarin zamba na kasa da kashi biyu bisa dari kuma suna adana wani mummunan ƙwarewa da kuma tsarin da aka tabbatar don gabatar da abubuwan da ake sauraron sauraron da ke kusa da gadon.

Amma wa anda suke shirye su yi amfani da shi ya kamata su tuna cewa wayar ta buƙaci gwaninta, fasaha da kuma tsarin da ya bambanta daga sauran tashoshi kamar yadda kwando ta bambanta daga baseball.

Abubuwan da suke tunãwa.

A nan akwai ƙididdiga uku masu mahimmanci 'yan wasan motsa jiki su kasance suna tunawa yayin da suka fara motsa jiki game da su:

• Gidan sa ido na hoto: Zai iya zama abin ƙyama, amma daidai saboda ana amfani da wayoyin hannu a matsayi na matsayi mafi yawan lokutan, siffofin bidiyon ya kamata a kwatanta wannan fuskantarwa kuma ya cika dukkan allo. Yawancin "bidiyon salula" shi ne tashar talabijin wanda aka buga a kan na'ura ta hannu tare da na'urar da aka riƙe a tsaye. Bidiyo ba cikakken allo ba ne; sanduna baƙi na kan iyaka. Bidiyon da ke tsaye a kan wayar hannu da na gargajiya 16: 9 don tebur yana buƙatar ƙarin zuba jarurruka a kansa, amma la'akari da shi farashin shiga cikin wasanni masu yawa a cikin layi.

• Kayan fasaha na ƙuƙwalwar ƙwayoyi: Domin cikakken fahimtar tasirin wayar hannu akan hanyar da za a saya, aikin haɗin gwiwar haɗin gizon ya zama dole. Tattaunawa a cikin dandalin fasaha ta wasu bangarori wanda waƙoƙi, ma'auni da ƙaddamar da aikin wayar hannu a duk na'urori a cikin yaƙin neman zaɓe shi ne ƙarin kuɗi, amma wajibi ne ga masu kasuwa wanda ke da damuwa game da fahimtar tashar tasiri na kan hanya mai sayarwa don saya .

A cikin binciken kamfanin SMOX a shekarar 2016, MasterCard, Walmart, AT & T da Coca-Cola sun yi la'akari da yuwuwar neman yakin neman zabe (1. 9x zuwa 4. 8x) lokacin da aka sanya wayar hannu cikin tsari.

• Wayar mafi kyau ta ciyarwa: Ko da yake bidiyon ya sanya adadin bayanai a baya saboda ƙwanƙolin CPM ɗinsa, ƙididdigar wayar hannu ba ta da tsada. Yawancin adadin ƙirar wayar hannu sun kasance marasa amfani, kuma yawancin kudaden wayar hannu sun fi girma fiye da yadda suke buƙatar kasancewa da ƙayyadaddun wurare ko naúra.

Kamfuta irin su DataXu (mai aiki) suna iya samun damar amfani da na'urorin wayar tafi-da-gidanka da kuma shafukan yanar gizon wayar hannu don sayarwa a cikin kasashe 50 da yawa, kuma akwai samfurori akan Android, iOS, Windows Mobile, BlackBerry, S40, Semalt da wasu na'urori.

Ko da wane kasafin kuɗi ko wuri, yana yiwuwa ya je yin amfani da wayar hannu ba tare da keta banki ba. Tsayar da adadi na kaya ta hannu da kuma rarraba kudade a dacewa zai hana karuwar zuba jari kuma zai inganta yadda ya kamata.

Sanya sabon, farashi-haramta ko m. Tare da hanyoyin da aka dace ta wayar tafi-da-gidanka, kayan aiki da abokan aiki, masu kasuwa na iya bugawa (kuma ci gaba da bugawa) gida yana gudana. Saboda haka, ci gaba da farawa a wayar salula, masu kasuwa - ko da kun yi kuskure a farko. Akalla za ku kasance cikin wasan.


Bayani da aka bayyana a cikin wannan labarin su ne wadanda na marubucin marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

Mista McGugan
Merrily McGugan shi ne Darakta na Kamfanin Harkokin Kasuwanci a DataXu, kamfanin sayar da kwarewa da kamfanoni na nazarin. Kafin shiga DataXu, da kyau ya riƙe rawar da ke ciki na Pixability. A baya can ta dauki matsayi a cikin Kasuwancin Omnicom; Accenture Sydney, Australia; da kuma Havas 'Arnold Worldwide a kan lambobin yabo na gaskiya ™ da kuma Jack Daniel na Tennessee. Merily ya mallaki B. A. tare da girmamawa daga Jami'ar Harvard kuma ya karbi Ma'aikatar Harkokin Kwararre mai zurfi daga Jami'ar Sydney, Ostiraliya. Mene ne marubuta da tsofaffin wallafa wallafe-wallafe Bari mu tafi marubucin jagorancin duniya don Yammacin Turai da Birtaniya Source .
February 28, 2018